Despite Apple constantly referring to the Apple TV as just a hobby (a phrase first coined by late Apple CEO and co-founder Steve Jobs), but that just goes to show that even hobbies can pay off, sometimes. On the hardware giant's earnings call this week, CEO Tim Cook announced that Apple had managed to sell 1.3 million iOS-powered smart boxes over the past quarter, which adds up to roughly five million devices sold for the full fiscal year.
Despite the seeming success - and we'd bet that any competitors in the space would be over the moon to sell 5 million units a year - Cook cautioned that the Apple TV only brings in a "quite small" slice of the whole Apple revenue pie. Still, Cupertino is committed to putting effort behind the Apple TV - and for good reason: if the rumored Apple television set ever sees the light of day, everything that Apple does with the Apple TV could be seen as preparation and practice for that product's release.
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